Leading the Charge in Modern Sales Mastery

We turn your team into savvy social sellers so you can capture more market share.

modern digital marketing strategies


Mod Girl Marketing has been driving digital revenue for innovative brands online.

In 2021, leveraging our expertise in social demand generation, we launched Luminetics, marking a new era in modern sales enablement.

Our vision is to reshape business standards, integrating authentic connections with sales goals to drive transformative growth and create significant impact.

We’re on a mission to humanize B2B sales.

At Luminetics, we blend the art of relationship-building with the science of modern strategies, boosting social selling effectiveness across sales teams and increasing pipeline velocity.

We believe in real talk, real relationships, and results that speak volumes.

It’s time that B2B makes a move from transactional selling to consultative selling.

Using modern growth systems, Luminetics empowers B2B GTM teams to amplify influence, drive powerful sales opportunities, and improve close rates.

Mandy and team provided us with invaluable information, from the high-level competitor analysis to granular tips, processes and strategies on how to successfully use LI and SalesNav. We have since generated at least 2 opportunities via this channel in EMEA alone based on her hands-on method. Mandy’s direct approach was welcomed by all members of my team, we could see immediate changes and the effects on our Personal Social brands these brought with them.
Judith Bullock

Sales Development Director, PROS


quota achievement


more interactions


more impressions

As Featured In:
Press Logos - Luminetics

Meet your team of modern social seller coaches:

Mandy McEwen - CEO

Mandy McEwen

Mandy, Founder of Luminetics and the award-winning agency Mod Girl Marketing, brings over 17 years of brand-building, digital marketing, and sales expertise. She’s been featured in Forbes, Inc, the Huffington Post, and LinkedIn named her a top B2B marketer. Her specialties include LinkedIn, Sales Navigator, social selling, personal branding, and content marketing.


Charlotte Lloyd

Charlotte is a sales, LinkedIn, and social selling expert with over 20 years of experience in B2B sales. Before launching her consultancy, she excelled as an individual contributor for two decades, consistently achieving top-performer status. Each year, Charlotte guides over 300 sales reps in refining their LinkedIn, cold calling, and cold email strategies.

Kathy Dunlay Luminetics

Kathy Dunlay

Kathy has been helping sales teams go to market more effectively for over three decades. Since 2010, she’s advised over 100 tech companies on how to leverage modern selling techniques. And has implemented sales-enablement programs for B2B technology firms of all sizes. One of her specialties is video messaging for sales teams and video coaching for executives.

Meet your team of strategists:

Allie Fisher

Allie Fisher

Allie Fisher is a senior digital strategist and account director with over 17 years of experience working in B2B tech. Her specialties include strategic social selling for sales and marketing teams, account management, LinkedIn strategy and copywriting.

Daniel Incandela

Daniel Incandela

With over two decades in digital marketing, Daniel Incandela is an innovative leader. As a strategist, he’s adept at driving business visions, ensuring alignment within executive teams, and connecting branding and go-to-market efforts directly to core goals.

Monica Andrews

Monica Andrews

Monica, with 18 years in sales and tech, is adept at building and steering enablement teams toward success. Monica excels in developing robust onboarding programs, enhancing sales skills, and employing data-driven strategies.

Heath Barnett

Heath Barnett

With over a decade of experience in sales and Go-To-Market (GTM) strategy, Heath is adept at transforming GTM motions and sales teams for growth. His approach prioritizes people, customer engagement, and data-driven insights.

Meet your team of specialists:

Raquel Valentin

Raquel Valentin

Raquel Valentin is a LinkedIn and Sales Navigator expert with more than 5 years of experience. She specializes in LinkedIn outreach and content strategy, mastering engagement tactics and coordination of outreach efforts to maximize digital networking and audience growth.

Dominykas Kurlis

Dominykas Kurlis

Dominykas is a video editing specialist with over 5 years of experience. His expertise spans post-production, motion graphics, gaming, and concert videos. Dominykas thrives on crafting dynamic visuals that captivate and inspire audiences across diverse media platforms.

Chad Patridge

Chad Patridge

Chad has been a copywriting specialist for over 6 years. He focuses on creating persuasive B2B content for social media and websites. Chad’s expertise in blending insightful content strategies with engaging narratives elevates brand messaging and strengthens digital communities.

Here’s what kind of results you can expect

We were schooled, and then workshop to fix what was broken. The team was enthused throughout and immediately started executing the newly learned best practices. I highly recommend Mandy & team to any organization that is looking for brand awareness and pipeline building on LinkedIn. You will not be sorry!
David White

Director, North America, CM.com

[Mandy] covered key areas around building your personal brand and utilizing marketing content inside the LinkedIn environment to get hard-to-reach prospects to respond. Since that session, the sales team is off to its best since the pandemic. I strongly recommend Mandy and her organization.
Marc Schroeder

Head of Demand Gen, Corpay

You can’t expect your team to get better without a plan. So, provide your team with a tactical playbook and prescriptive action plan on HOW to get better. With Mandy’s help our team has increased their connect, reply rates, increased views/comments/visibility of their own content as well as Loadsmart’s!
Stephanie Benavidez

Head of Sales Enablement, Loadsmart

We help B2B sales teams drive revenue through social selling.

Luminetics Core Values


Delivering the highest quality work with exceptional human service.


Leading with honesty, transparency, and authenticity in all interactions.


Focused on achieving measurable outcomes and real impact for our clients.


Embracing a continual growth mindset to deliver innovation and excellence to our customers.


Approaching our customers as humans with an intense curiosity to understand their challenges and environment.


Our passion for our work is matched by our clients. We thrive on partnerships with companies that feel the same enthusiasm.

We boost social revenue for global organizations.

Our Packages include:

Modern Social Seller

Our results-guaranteed program for sales teams ensures more conversations and more visibility.

Executive Influence

Build your dream team of industry thought leaders that generate buzz and influence for your brand.

Go-to-Market Strategy

Get a fresh perspective, expert guidance, and proven tactics from our elite sales & marketing strategists.

Social selling planning session

If you don’t have a plan, you can’t plan to win.

Request a 30-minute social selling planning session with us.