LUMINETICS

The sales kickoff
that got Brink's
sellers moving.

Inside sales kickoff speaker Mandy McEwen's hands-on LinkedIn and social selling program for Brink's. Practical training, custom AI tools, and momentum beyond the event.

Bring Mandy to Your SKO

ABOUT THE CLIENT

Brink's, Inc.

Brink’s is one of the world’s largest cash management companies, helping businesses and financial institutions move, manage, and protect cash

01 / THE BRINK'S SALES KICKOFF

This was never supposed to be another keynote.

Brink’s is one of the world’s largest cash management companies, helping businesses and financial institutions move, manage, and protect cash. At its Dallas sales kickoff, the company did not need another reminder that LinkedIn exists. The real opportunity was helping sellers understand what to say, how to engage, and where the platform fits into everyday selling.

Some were already active. Others were skeptical. Mandy built a 60-minute, hands-on session around better messages, smarter engagement, useful content, and the daily habits that keep sales conversations moving.

The goal was not applause. It was giving the room something they could actually use.

INSIDE THE BRINK'S SKOWATCH MANDY IN ACTION

02 / LINKEDIN + SOCIAL SELLING TRAINING

Less theory.
More actually doing it.

The Brink's LinkedIn and social selling training program was built around practical sales behaviors that support both new business and existing customer relationships. The in-person session was the spark, not the entire strategy.

PRE-WORKIN THE ROOMAFTER THE SKO

01

Conversations worth replying to

Practical messaging frameworks helped sellers write outreach that feels personal, whether they are opening new accounts or growing existing relationships.

02

Visibility before the sales pitch

The team learned how meaningful comments and consistent engagement can build familiarity before a prospect ever sees a message.

03

Content without the blank-screen spiral

Simple posting frameworks and AI-supported prompts made it easier to share useful content without turning LinkedIn into a second full-time job.

04

Profiles built for buyers

Sellers were shown how to move beyond résumé-style profiles and position themselves as credible, helpful people their buyers would actually want to know.

05

Practice while the session was happening

Brink's employees were commenting, participating, and engaging with the ideas in real time instead of waiting until Monday to figure it out.

06

A plan for the next morning

The session gave sellers a repeatable 15-to-30-minute LinkedIn routine built around better outreach, smarter engagement, and consistent follow-through.

BRINK'S SALES KICKOFF + AI TRAINING PROGRAM

Before the kickoff. In the room. After everyone went home.

Brink's did not buy a standalone presentation. The company selected a full enablement program that paired its live kickoff with on-demand courses, custom AI tools, and continued support.

BEFORE THE EVENT

Give sellers a head start.

On-demand courses, AI tools for profile optimization, and personal brand strategy helped the Brink's team build a stronger foundation before the live kickoff.

DURING THE SKO

Make the room participate.

A 60-minute, in-person session in Dallas focused on messaging, posting, engagement, and real-time practice.

AFTER THE SESSION

Keep the momentum going.

Follow-up sessions, custom AI tools, on-demand learning, and ongoing support kept the program moving after the event.

LINKEDIN, SOCIAL SELLING + AI ENABLEMENT

The SKO got
their attention.
The system kept it.

This was not a speaker, a slide deck, and a goodbye wave. Brink's selected a complete LinkedIn, social selling, and AI training program designed to help the team learn, practice, apply, and keep improving after the event.

ON-DEMAND LEARNING01

Training sellers can revisit.

Brink's sellers received more than one live session. Their program included a complete on-demand learning library they could use before and after the kickoff.

LinkedIn Profile Profits
Messaging Mastery
Posting Power
Lights, Camera, Conversion

CUSTOM AI TOOLS02

AI built for real sales work.

Custom AI tools helped sellers turn the training into action, from improving their profiles to drafting stronger messages and creating better content.

Lumi Profile Builder
LinkedIn Post Writer
POV Strategist
Messaging Generator
CommentCraft

LIVE REINFORCEMENT03

Follow-up that keeps it going.

Virtual reinforcement sessions gave the team additional opportunities to ask questions, revisit the strategy, and build habits after everyone left Dallas.

Live follow-up sessions
Practical coaching and feedback
Repeatable daily workflows

NEXT WAVE SUPPORT04

A system between sessions.

The Next Wave membership gave sellers a place to access training, practical resources, community support, and AI Coach Mandy when questions came up.

AI Coach Mandy
On-demand training access
Private community and support

Every program is customized. Brink's chose a full enablement system built around its sales kickoff.

03 / THE RECEIPTS

They did not just
say they liked it.
They got involved.

These are real comments from Brink's employees and leaders. Some arrived while the session was still happening. Others pointed to specific tools, useful takeaways, and excitement about getting started.

LIVE PARTICIPATIONPRACTICAL TAKEAWAYSINTENT TO IMPLEMENT

LinkedIn comment from Brink's employee praising the SKO presentation — THE SKO, CONFIRMED

LinkedIn comment from Brink's employee ready to use the training tools — READY TO USE THE TOOLS

LinkedIn comment from Brink's employee during the live presentation — COMMENTING IN REAL TIME

LinkedIn comment from Brink's employee expressing excitement about the training — EXCITED TO GET STARTED

LinkedIn comment from Brink's sales team member — STRAIGHT FROM THE SALES TEAM

LinkedIn comment from Brink's leadership recognizing value of training — LEADERSHIP SAW THE VALUE

LinkedIn comment from Brink's team showing momentum after training — MOMENTUM ACROSS THE TEAM

See the original LinkedIn post and employee comments

04 / ONE SELLER'S STORY

He never used LinkedIn.
He thought it was pointless.

Beau Anderson's photo

“Helped make contact on a big deal I closed in June. So yeah, it has treated me pretty good. Appreciate your help!”

Beau Anderson

National Sales Executive at Brink’s

BEAU'S REPORTED INCREASE104,125%

More LinkedIn impressions versus his previous 28 days.

One seller's reported result. Not a company-wide claim.

BEFORE

"I never used it. though is was pointless, but I also was not using it effectively,"

AFTER THE SKO

Beau shared what changed after he began approaching LinkedIn differently.

HIS 28-DAY COMPARISON

His own analytics showed a 104,125% increase in impressions compared with the previous 28 days.

Beau Anderson's LinkedIn analytics showing a 104,125 percent increase versus the previous 28 days after the Brink's SKO — "Since sales kick off. this is the growth in last 28 days"

BEAU, IN HIS OWN WORDS
"we as sales people like to be negative when it comes to new things. me included, but when it works I think its important to share."
BEAU ANDERSON / BRINK'S SALES TEAM

Read the complete original conversation +

Complete LinkedIn conversation between Beau Anderson and Mandy McEwen showing results and feedback from the Brink's sales kickoff

Mandy McEwen with Mohib Ahmad, CMO at Brink's, in front of the Brink's event backdrop — MANDY MCEWEN + MOHIB AHMAD / DALLAS

05 / THE EXECUTIVE SPONSOR

The CMO who
brought the program
to Brink's.

Brink's CMO Mohib Ahmad brought Mandy in to support the sales organization with a practical LinkedIn and social selling program. His public feedback reflected the leadership support behind the engagement.

"Great to have you here! Very insightful content."

MOHIB AHMADCMO, BRINK'S

See Mohib's original comment

06 / THE REAL RESULT

The real win was
not the session.
It was the activation.

Sales enablement is not measured by whether the room enjoyed the slides. It shows up when sellers understand what to do next, feel confident enough to try it, and actually follow through.

That is the difference between a good presentation and an SKO session people carry back into the workweek.

01

Participation started in the room.

Employee comments show that sellers were already engaging while the presentation was still happening.

02

People talked about using the tools.

Attendees did not just compliment the speaker. They mentioned practical takeaways and getting started.

03

Leadership sponsored the program.

Brink's CMO brought Mandy in to support the sales organization and publicly recognized the value of the training.

04

One skeptic shared measurable momentum.

After the SKO, Beau Anderson shared a 104,125% increase in impressions compared with his prior 28 days.

YOUR NEXT SALES KICKOFF

Give your sellers
something they will
actually use.

Start with the live session. Keep the momentum going with courses, custom AI tools, and follow-up support.

Bring Mandy to Your SKO