BEFORE THE ANNUAL SALES MEETING
Give sellers a head start.
A virtual pre-training session, LinkedIn Profile Profits, and the Lumi AI Profile Builder helped the team prepare its profiles and personal brands before meeting in person.
LUMINETICSHow Premier turned
LinkedIn into a
real sales advantage.
At Premier’s annual sales meeting in Atlanta, Mandy McEwen led a 2.5-hour LinkedIn workshop with live exercises. Sellers also received on-demand profile training, the Lumi AI Profile Builder, Sales Navigator instruction, and follow-up support.
Bring Mandy to Your Sales MeetingABOUT THE CLIENTPremier, Inc.
Premier is a healthcare improvement company that helps hospitals, health systems, and other providers improve outcomes and reduce costs through supply chain solutions, data, technology, and advisory services.
PREMIERINC.COM01 / ANNUAL SALES MEETING SPEAKER + LIVE WORKSHOP
Premier’s team knew
LinkedIn.
The workshop showed them
how to use it for sales.
Premier’s sellers already used LinkedIn. Mandy helped them strengthen their profiles, prospect with Sales Navigator, engage buyers more naturally, and turn those interactions into sales conversations.
Before the meeting, sellers completed virtual training, LinkedIn Profile Profits, and profile work with the Lumi AI Profile Builder. In Atlanta, they used the 2.5-hour workshop to practice the strategies with Mandy’s guidance.
The team worked on profiles, prospecting, and engagement during the session. Mandy answered questions and coached them as they went.
HEARD FROM A PREMIER SELLER
“The live session was a real eye opener, not just for me but for our entire sales team.”Ernie HiyanePremier, Inc.
IN THE ROOMPREMIER ANNUAL SALES MEETING / ATLANTA
02 / PREMIER ANNUAL SALES MEETING + LINKEDIN WORKSHOP
What happened before,
during, and after
the Atlanta workshop.
The program included on-demand learning and profile work before Atlanta, live practice during the workshop, and resources and coaching afterward.
DURING THE 2.5-HOUR SESSION
Practice the strategy live.
Mandy led an interactive Atlanta workshop with live exercises, LinkedIn and Sales Navigator demonstrations, real-time feedback, and questions from the room.
AFTER THE LIVE TRAINING
Apply the training after Atlanta.
Sellers received profile checklists, worksheets, continued support, and follow-up coaching after the session.
WHAT PREMIER’S SALES TEAM TOOK AWAY
“The profile builder tool really helped me sharpen my messaging and personal brand.”
“I’ve been on LinkedIn for years, mostly as a networking tool, but honestly never really saw its true potential as a sales driver until your course. The profile builder tool really helped me sharpen my messaging and personal brand. The live session was a real eye opener, not just for me but for our entire sales team. Anyone and everyone in sales who is serious about making LinkedIn work for them should take your course. Cannot thank you enough for this amazing learning experience!!!”
Ernie HiyanePremier, Inc.
03 / HEALTHCARE SALES TRAINING + SOCIAL SELLING WORKSHOP
Four LinkedIn sales skills
Premier practiced in Atlanta.
The workshop covered four areas: personal branding, LinkedIn engagement, Sales Navigator prospecting, and guided exercises.
LINKEDIN PROFILE OPTIMIZATION01
Build a profile buyers can trust.
Premier’s sellers updated résumé-style profiles with buyer-focused messaging that made their expertise and relevance clear.
- Buyer-focused profile copy
- Personal brand positioning
- The Lumi AI Profile Builder
SOCIAL SELLING + RELATIONSHIP BUILDING02
Show up before the sales pitch.
The team practiced using genuine comments, useful content, and thoughtful engagement to build familiarity before asking prospects for anything.
- Meaningful engagement
- Credible thought leadership
- Stronger professional visibility
LINKEDIN SALES NAVIGATOR TRAINING03
Find better buyers and better timing.
Sales Navigator training covered lead and account searches, alerts, and buyer signals that made prospecting more relevant.
- Account and lead searches
- Buyer and account signals
- Smarter prospect engagement
LIVE LINKEDIN SALES EXERCISES04
Practice each strategy in the room.
Guided exercises gave sellers time to apply each strategy during the workshop, ask questions, and get real-time support from Mandy.
- Hands-on seller exercises
- Live demonstrations
- Direct feedback in the room
SALES NAVIGATOR WORKSHOP + LIVE SALES EXERCISES
Premier’s sellers practiced
each strategy in the room.
During the 2.5-hour workshop, Premier’s team worked through hands-on exercises, followed live LinkedIn and Sales Navigator demonstrations, asked questions, and received direct feedback from Mandy.
- Guided exercises completed during the session
- Live LinkedIn and Sales Navigator demonstrations
- Personal brand and profile strategy put into practice
- Real-time seller questions, coaching, and feedback
04 / AI SALES TRAINING + LINKEDIN PROFILE OPTIMIZATION
LinkedIn training resources
for before and after Atlanta.
Premier’s team also received on-demand training, the Lumi AI Profile Builder, worksheets, checklists, and continued support.
LinkedIn Profile Profits
On-demand training that helped sellers strengthen their profiles before the live workshop.
The Lumi AI Profile Builder
AI-supported profile copy and messaging grounded in each seller’s personal brand.
Guided Live Exercises
Exercises completed during the session with Mandy available for questions and feedback.
Worksheets, Checklists, and Support
Profile worksheets, checklists, and follow-up coaching for use after the workshop.
05 / PREMIER SALES MEETING + HEALTHCARE SALES TRAINING TESTIMONIALS
What Premier’s sellers said
after the workshop.
The people who completed the training, tried the tools, and participated in the room described the experience in their own words.
“She brought incredible energy and enthusiasm to our 2.5-hour workshop, keeping the entire team engaged from start to finish.”
Stephen BuckenPremier, Inc.
“This has been an amazing learning experience for all of us here at Premier. Your support has been invaluable.”
Nick TotaramPremier, Inc.
“You offered fantastic insight in the LinkedIn platform. Looking forward to better utilizing it going forward.”
Mark LewisPremier, Inc.
“The Lumi tool has been super helpful.”Drew Ireland
Premier, Inc.
PREMIER ANNUAL SALES MEETING + HEALTHCARE SALES TRAINING / FREQUENT QUESTIONS
Premier’s Atlanta
sales workshop,
explained.
What does Premier, Inc. do?
Premier, Inc. is a healthcare improvement company that works with hospitals, health systems, suppliers, and other healthcare organizations to improve outcomes and reduce costs through supply chain solutions, technology, data, analytics, and advisory services.
What did Premier’s annual sales meeting workshop include?
Premier’s annual sales meeting in Atlanta included a 2.5-hour interactive LinkedIn sales workshop with guided live exercises, Sales Navigator training, and real-time coaching. The wider program also included virtual pre-training, LinkedIn Profile Profits on-demand learning, the Lumi AI Profile Builder, practical resources, and follow-up support.
What does an annual sales meeting speaker teach a healthcare sales team?
At Premier’s annual sales meeting, Mandy taught the healthcare sales team how to build buyer-focused LinkedIn profiles, develop authentic personal brands, find relevant prospects with Sales Navigator, and start stronger B2B sales conversations. Sellers practiced each skill during the workshop.
How can a sales meeting workshop include live LinkedIn exercises?
Premier’s interactive sales meeting workshop gave sellers time to work on their profiles, practice authentic LinkedIn engagement, explore Sales Navigator, ask questions, and receive real-time feedback. Mandy McEwen guided the exercises throughout the 2.5-hour Atlanta session.
What does Sales Navigator training for healthcare sales teams cover?
Premier’s Sales Navigator workshop covered lead and account searches, buyer and account alerts, relationship-driven engagement, relevant prospect outreach, and the signals that help healthcare sales professionals identify stronger opportunities. Sellers practiced these skills during guided exercises.
How can AI improve LinkedIn profiles before a sales meeting?
Premier’s sellers used the Lumi AI Profile Builder before the annual sales meeting to develop stronger LinkedIn profile copy, clarify their messaging, and sharpen their personal brands. Each seller had profile copy to review and refine before the in-person workshop.
Who led Premier’s annual sales meeting workshop in Atlanta?
Mandy McEwen, founder and CEO of Luminetics, led Premier’s 2.5-hour in-person annual sales meeting workshop in Atlanta. Mandy is an annual sales meeting speaker, healthcare sales trainer, LinkedIn strategist, and social selling expert who works with B2B sales teams.
What should an interactive B2B sales training workshop include?
An interactive B2B sales training workshop should combine practical instruction, guided seller exercises, live demonstrations, real-time feedback, and usable resources. Premier’s healthcare sales team also received pre-workshop learning, AI-supported LinkedIn profile optimization, Sales Navigator training, and follow-up reinforcement.
Can a sales kickoff speaker also lead a hands-on annual sales meeting?
Yes. Mandy’s Premier program paired a live annual sales meeting session with pre-work, guided exercises, Sales Navigator instruction, AI profile support, and follow-up coaching.
ANNUAL SALES MEETING SPEAKER + INTERACTIVE SALES WORKSHOP
Give your sales team
a LinkedIn strategy
your sellers can use.
Bring Mandy McEwen to your next annual sales meeting, national sales conference, sales kickoff, or enablement event for LinkedIn, Sales Navigator, social selling, and guided seller exercises.
Book Mandy for Your Sales Meeting
