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SALES KICKOFF SPEAKER + LINKEDIN SALES TRAINING

Help your team get seen, get replies, and create more opportunities on LinkedIn.

Bring Mandy McEwen to your next sales kickoff for a high-energy LinkedIn session built for the sellers and marketers in the room. Every engagement is backed by The Modern Social Seller and shaped around your goals, buyers, and current sales process, so your team can start putting it to work immediately.

Book Mandy for Your SKO Watch the Speaker Reel
IN-PERSON + VIRTUAL SALES KICKOFFS + ANNUAL SALES MEETINGS VIEW CLIENT WORK ↓
SELECTED CLIENTS

THE MODERN SOCIAL SELLER

The sales kickoff is one part of a complete LinkedIn program.

Each engagement combines the live session with selected training, tools, prompts, and follow-up from The Modern Social Seller. We build it around the sellers and marketers in the room and fit it into the sales process your team already uses.

No two SKOs are the same.
01

BEFORE THE KICKOFF

Prepare the team.

Selected on-demand training and custom AI tools help participants improve their profiles and positioning before the event.

02

IN THE ROOM

Customize the live session.

The session uses your audience, industry, priorities, and real sales scenarios.

03

AFTER THE KICKOFF

Make it part of the workday.

Follow-up training, prompts, and implementation support help the team apply the system inside its existing sales process.

WHAT SALES + MARKETING LEARN

What to say. What to do. How to keep doing it.

Your agenda is customized. These are the areas sales and marketing teams ask Mandy to help with most often.

  1. 01

    Position their profiles so buyers understand who they help and why it matters.

  2. 02

    Stand out and build credibility before sending outreach.

  3. 03

    Know what to say in messages, comments, and follow-ups.

  4. 04

    Give prospects a clear reason to reply and continue the conversation.

  5. 05

    Follow a practical 30-minute LinkedIn routine every day.

OPTIONAL DEEPER TRAINING

Content, Sales Navigator, and other priorities can be added as separate workshops or follow-up sessions.

CLIENT CASE STUDIES

See what teams accomplished after the live session.

Explore the Brink’s, Carta, and Premier programs, including the live sessions, follow-up, and results reported by participants.

SEE MANDY IN THE ROOM

Watch the speaker reel.

Mandy’s sessions are energetic and interactive, with strategies sales and marketing teams can use after the event.

“She brought incredible energy and enthusiasm to our 2.5-hour workshop, keeping the entire team engaged from start to finish.”
Stephen Bucken / Premier, Inc.
Mandy McEwen in her LinkedIn keynote speaker reel MANDY MCEWEN / SPEAKER REEL
Mandy McEwen speaking onstage at Social Media Marketing World
LINKEDIN EXPERTISE + SALES-ROOM ENERGY

WHY MANDY

Your team gets the speaker and the system behind her.

Mandy McEwen is the Founder and CEO of Mod Girl Marketing and Luminetics, creator of The Modern Social Seller, and an international keynote speaker.

10+ years
Teaching LinkedIn
Top 24
B2B Marketer by LinkedIn
100K+
Followers across channels
17 years
Online entrepreneur
Talk to Mandy About Your SKO
“Her approach has tripled my pipeline and created a culture of accountability.” Immanuel Ward / Sales Leader
“My impressions grew by 424% overnight!” Liz Sophia / VP, Field Marketing at Manhattan Associates

SALES KICKOFF SPEAKER FAQ

Questions sales and marketing leaders usually ask.

Every engagement is scoped around the team. These answers cover the starting point.

What makes Mandy McEwen’s sales kickoff sessions different?

Mandy brings more than a decade of LinkedIn training experience, high-energy delivery, and a strong connection with the audience. Every sales kickoff is backed by The Modern Social Seller, which can include selected on-demand courses, custom ChatGPT tools, prompts, and follow-up support. Her training and tools have been used by Fortune 500 companies and startups alike, and teams can begin using the system immediately inside their existing sales process.

What topics can Mandy cover at a sales kickoff?

Topics may include LinkedIn profile positioning, personal branding, prospect messaging, buyer research, engagement, visibility, content, and a practical daily LinkedIn routine. The final agenda is based on your priorities.

Is The Modern Social Seller included with the sales kickoff?

The Modern Social Seller is the curriculum behind Mandy’s corporate LinkedIn programs. The exact mix is customized, but every engagement is built to help the team apply what they learn after the event using selected training, tools, prompts, and support inside its current sales process.

Does Mandy’s training work with the AI platform our company already uses?

Yes. The Modern Social Seller was built with AI in mind and works across the major platforms used by sales and marketing teams. Luminetics’ custom AI tools were built first in ChatGPT, and the curriculum also includes prompts and workflows adapted for Microsoft Copilot, Claude, and Gemini. Your team can apply the training using the AI platform your company already approves.

What custom AI tools are included?

Every SKO program includes the POV Strategist and Lumi Profile Builder. Additional tools are selected based on the team’s goals and program scope and may include the Lumi Post Writer, LinkedIn Messenger Pro, and LinkedIn Strategist. All of our custom tools live inside ChatGPT. If your company uses another AI platform, we provide prompts adapted for the platform your team already uses.

Does Mandy offer Sales Navigator training at sales kickoffs?

Sales Navigator training is available as a separate workshop or later follow-up session when it fits the team's goals. Mandy's sales kickoff sessions typically cover a broader LinkedIn and modern social selling strategy.

Can Mandy lead a longer LinkedIn workshop?

Yes. Mandy offers sales kickoff sessions, half-day and full-day workshops, and a series of virtual training and follow-up sessions.

How much does it cost to book Mandy for a sales kickoff?

Pricing depends on the event format, location, team size, preparation, training access, tools, follow-up, and overall program scope. Contact Luminetics for a customized recommendation.

HIRING A LINKEDIN TRAINER

What to look for in LinkedIn sales kickoff training.

The questions teams ask while comparing LinkedIn trainers, scoping a session, and planning what happens after the event.

What should I look for when hiring a professional LinkedIn trainer for a sales kickoff?

Look for someone who understands B2B selling, not simply someone who teaches LinkedIn features.

A professional LinkedIn trainer should be able to connect profiles, prospecting, Sales Navigator, messaging, content, engagement, and AI to the way your team actually sells. The session should also give people practical actions they can use immediately after the SKO.

What should a LinkedIn sales kickoff session actually teach?

A LinkedIn SKO session should focus on strategies sellers can immediately apply.

That may include improving their profiles, finding buyers with Sales Navigator, engaging prospects before outreach, writing better messages, creating useful content, and using AI to speed up research, personalization, and content creation.

The exact curriculum should reflect the company’s roles, buyers, goals, and existing sales motion.

Can a LinkedIn trainer customize an SKO session for different sales roles?

Yes. Different roles use LinkedIn differently.

SDRs may need more prospecting and outreach strategy. Account executives may need relationship-building and account penetration. Leaders and marketers may focus more heavily on visibility and thought leadership. Engineers or subject matter experts may need help turning expertise into credibility.

The training should create a shared LinkedIn standard while still reflecting how each role contributes to the buying process.

Can LinkedIn sales training work in a 60-minute sales kickoff session?

Yes, when the session has a focused objective and the team knows exactly what to do afterward.

For deeper implementation, companies can combine the live session with pre-work, tools, on-demand training, resources, and follow-up workshops.

Carta, for example, used a customized 60-minute LinkedIn sales training session followed by an accountability workshop 14 days later. One seller later reported a 50% increase in views after applying the training.

How do you make sales kickoff training stick after the event?

Do not make the keynote the entire strategy.

Give sellers specific next steps, practical exercises, tools, templates, resources, and follow-up opportunities. Luminetics has used follow-up workshops, on-demand learning, AI tools, challenges, coaching, and ongoing support to reinforce implementation after live training.

What should sellers leave a LinkedIn sales kickoff knowing how to do?

They should know what to do differently the next time they open LinkedIn.

That may include improving their profile, finding the right buyers, engaging strategically, using Sales Navigator more effectively, personalizing outreach, sharing relevant content, and following a repeatable LinkedIn routine.

The goal is action, not another 60 minutes of slides everyone forgets by Monday.

PLANNING YOUR NEXT SALES KICKOFF?

Make your SKO investment pay off long after the event.

Mandy gets the room engaged and ready to move. The Modern Social Seller gives your team the training, tools, prompts, and follow-up to build these strategies into the way they already sell. They can begin immediately with a clear plan designed to improve response rates, book more meetings, and create more qualified opportunities.

Plan Your SKO Program