Outsmart the Market:
Unleash Your Team’s Superpowers
Give your team an edge with modern go-to-market strategies that work.
We provide the solutions you need to not just keep up but set the pace.
Our modern strategies ensure your brand is always one step ahead, making waves and capturing market share.
As Featured In:
From Old School to New Rules
B2B Sales & Marketing
Will Never Be The Same
So, ditch your 2018 playbooks.
90% of B2B buyers don’t follow a linear sales funnel, highlighting the complexity of the buying process and the need for a comprehensive understanding of buyers.
Source: Thinkific
In an era where digital reigns supreme, B2B sales and marketing have transformed dramatically. With the rapid evolution of social media, AI, and buyer preferences, staying ahead is a full-time job.
That’s where we step in. As an extension of your team, we keep you at the forefront, ensuring your strategies are as dynamic and forward-thinking as your goals. Let us handle the ever-changing landscape while you focus on closing deals and setting benchmarks.
We have been impressed with the detail and thoroughness of [Luminetics] strategies. They went above and beyond to deliver an incredibly valuable strategy for us. We immediately started implementing some of their content suggestions for LinkedIn and can’t wait to implement the rest of their ideas.
75% of B2B buyers use social media content in their decision process.
Source: Hubspot
We help B2B teams implement proven GTM strategies that generate profitable results.























Winning Strategies Require Fresh Ideas from Experienced & Creative Minds
We Give Teams Modern Go-To-Market Strategies That Increase Pipeline Velocity
We deliver a unified sales and marketing strategy that leads to brand amplification and higher conversion rates. Starting with a 30,000-foot view we analyze it all. We then provide a detailed strategy that may include:
Understanding Your Audience
Value Proposition & Messaging
Social Selling
Cold Email & Cold Call
Video Marketing & Prospecting
Implement effective video strategies to elevate your brand’s narrative and engage prospects more effectively, leading to higher conversions and stronger relationships.
Content Marketing
Implement effective video strategies to elevate your brand’s narrative and engage prospects more effectively, leading to higher conversions and stronger relationships.
Social Media
Sales Enablement
Partners & Channels
Thought Leadership
The Luminetics Advantage
Amplified Brand Presence
Competitive Edge
Data-Driven Actions
Strategic Insights
Meet Your Team Of
Modern Social Seller Coaches
Mandy McEwen
Mandy McEwen is the founder of Luminetics, The Next Wave, and Mod Girl® Marketing. She blends 17+ years in digital marketing and sales with deep LinkedIn and practical AI expertise to help B2B teams and founders drive revenue. Mandy has trained thousands of professionals and is a global keynote speaker. She is the co-host of the Your Future Biz podcast with Lindsay.
Allie Fisher
Allie Fisher is an Account Director and Social Selling Strategist with 17+ years of experience providing strategic insights and client services for B2B teams. She provides a hands-on approach that helps clients build a brand presence and generate profitable results. Her specialties include targeted outreach, content strategy and creation, and AI support for clients.
Lindsay Rios
Lindsay Rios is a Fractional CRO and go-to-market strategist. She created the Aligned AF ICP and No Poopy Pipelines frameworks and helps B2B startups and scaleups align offers, ICP, and RevOps so their pipelines actually convert. Lindsay has led growth initiatives from early-stage teams to $30M plus ARR companies. She is the co-host of the Your Future Biz podcast with Mandy.
Real Results, Real Growth
Don’t just take our word for it – see how teams like yours have transformed with
the Modern Social Seller program.