Outsmart the Market:
Unleash Your Team’s Superpowers

Give your team an edge with modern go-to-market strategies that work.

Gone are the days of one-size-fits-all approaches. In the fast-paced B2B world, staying ahead means having a strategy as dynamic and innovative as your ambitions.

We provide the solutions you need to not just keep up but set the pace.

Our modern strategies ensure your brand is always one step ahead, making waves and capturing market share.

As Featured In:

From Old School to New Rules

B2B Sales & Marketing
Will Never Be The Same

So, ditch your 2018 playbooks.

90% of B2B buyers don’t follow a linear sales funnel, highlighting the complexity of the buying process and the need for a comprehensive understanding of buyers.

Source: Thinkific

In an era where digital reigns supreme, B2B sales and marketing have transformed dramatically. With the rapid evolution of social media, AI, and buyer preferences, staying ahead is a full-time job.

That’s where we step in. As an extension of your team, we keep you at the forefront, ensuring your strategies are as dynamic and forward-thinking as your goals. Let us handle the ever-changing landscape while you focus on closing deals and setting benchmarks.

We have been impressed with the detail and thoroughness of [Luminetics] strategies. They went above and beyond to deliver an incredibly valuable strategy for us. We immediately started implementing some of their content suggestions for LinkedIn and can’t wait to implement the rest of their ideas.

Mario Garcia

President, Garcia Interactive

75% of B2B buyers use social media content in their decision process.

Source: Hubspot

We help B2B teams implement proven GTM strategies that generate profitable results.

Winning Strategies Require Fresh Ideas from Experienced & Creative Minds

We Give Teams Modern Go-To-Market Strategies That Increase Pipeline Velocity

We deliver a unified sales and marketing strategy that leads to brand amplification and higher conversion rates. Starting with a 30,000-foot view we analyze it all. We then provide a detailed strategy that may include:

Understanding Your Audience

This is the compass of your GTM strategy. Know who you’re talking to, what they care about, and how your product fits into their world. This means diving deep into customer personas and market segmentation.

Value Proposition & Messaging

Position your company as the leader in your industry. Stand out from the noise with a strong value proposition and compelling messaging that resonates with your target audience.

Social Selling

Revamp your outreach with our fresh, data-backed approaches. Say goodbye to the delete button and hello to engaged prospects ready to talk shop.

Cold Email & Cold Call

Develop a compelling brand story that resonates with your audience and sets you apart from the competition.

Video Marketing & Prospecting

Implement effective video strategies to elevate your brand’s narrative and engage prospects more effectively, leading to higher conversions and stronger relationships.

Content Marketing

Implement effective video strategies to elevate your brand’s narrative and engage prospects more effectively, leading to higher conversions and stronger relationships.

Social Media

Expand your reach and connect with your audience more effectively. Our social media strategies are designed to enhance engagement and amplify your brand’s presence across all platforms. Let us help you turn likes and shares into tangible business outcomes.

Sales Enablement

Empower your sales team with the tools and insights they need to succeed. From training materials to CRM integration, our sales enablement solutions ensure your team has the resources to close deals faster and more efficiently. Transform your sales process and boost your bottom line.

Partners & Channels

Strengthen your network and expand your market reach with our partner and channel strategies. We help you build and maintain profitable partnerships that drive growth and provide new avenues for revenue. Collaborate, connect, and conquer your industry together.

Thought Leadership

Transform your team into industry influencers with our playbook. Become powerful thought leaders through content and strategic social selling strategies.

The Luminetics Advantage

Amplified Brand Presence

We show you how to boost visibility and engagement for your brand.

Competitive Edge

Our strategies give you an advantage over competitors, attracting more potential clients.

Data-Driven Actions

Make informed decisions as we deep dive into your data and give you actionable insights.

Strategic Insights

Gain fresh perspective from the top GTM strategists in B2B.

Meet your team of strategists:

Mandy McEwen - CEO

Mandy McEwen

Mandy, Founder of Luminetics and the award-winning agency Mod Girl Marketing, brings over 17 years of brand-building, digital marketing, and sales expertise. She’s been featured in Forbes, Inc, the Huffington Post, and LinkedIn named her a top B2B marketer. Her specialties include LinkedIn, Sales Navigator, social selling, personal branding, and content marketing.


Charlotte Lloyd

Charlotte is a sales, LinkedIn, and social selling expert with over 20 years of experience in B2B sales. Before launching her consultancy, she excelled as an individual contributor for two decades, consistently achieving top-performer status. Each year, Charlotte guides over 300 sales reps in refining their LinkedIn, cold calling, and cold email strategies.

Kathy Dunlay Luminetics

Kathy Dunlay

Kathy has been helping sales teams go to market more effectively for over three decades. Since 2010, she’s advised over 100 tech companies on how to leverage modern selling techniques. And has implemented sales-enablement programs for B2B technology firms of all sizes. One of her specialties is video messaging for sales teams and video coaching for executives.

Allie Fisher

Allie Fisher

Allie Fisher is a senior digital strategist and account director with over 17 years of experience working in B2B tech. Her specialties include strategic social selling for sales and marketing teams, account management, LinkedIn strategy and copywriting.

Daniel Incandela

Daniel Incandela

With over two decades in digital marketing, Daniel Incandela is an innovative leader. As a strategist, he’s adept at driving business visions, ensuring alignment within executive teams, and connecting branding and go-to-market efforts directly to core goals.

Monica Andrews

Monica Andrews

Monica, with 18 years in sales and tech, is adept at building and steering enablement teams toward success. Monica excels in developing robust onboarding programs, enhancing sales skills, and employing data-driven strategies.

Heath Barnett

Heath Barnett

With over a decade of experience in sales and Go-To-Market (GTM) strategy, Heath is adept at transforming GTM motions and sales teams for growth. His approach prioritizes people, customer engagement, and data-driven insights.

Real Results, Real Growth

Don’t just take our word for it – see how teams like yours have transformed with
the Modern Social Seller program.

Mandy and team provided us with invaluable information, from the high-level competitor analysis to granular tips, processes and strategies on how to successfully use LI and SalesNav. We have since generated at least 2 opportunities via this channel in EMEA alone based on her hands-on method.
Judith Bullock

Sales Development Director, PROS

We were challenged with creating an effective and impactful strategy to heighten our presence on the rapidly changing world of LinkedIn and other social media channels. We reached out to Mod Girl Marketing for help, and within moments of reaching out we had a date set and strategy session going.
Bonnie Habyan

Chief Marketing Officer, X-Caliber Capital

Social selling planning session

Ready to lead with a winning B2B strategy?

Let’s talk and turn your audience into customers.